Case study · E-commerce
Scaling an e-commerce brand with connected SEO and paid media
Illustrative project overview showing our connected approach to e-commerce growth. Client name withheld by request.
The challenge
The brand relied almost entirely on paid ads for traffic, with rising acquisition costs and no organic search presence to fall back on. Product pages were not optimized for search, and there was no clear content or SEO plan in place.
Our strategy
We started with a full technical and on-page SEO audit, followed by a keyword and content roadmap aligned to the product catalog. In parallel, we restructured Google and Meta Ads campaigns around a clearer full-funnel structure — prospecting, retargeting and loyalty — so paid and organic efforts reinforced each other instead of competing for the same budget.
Services provided
Direction of results
Since the engagement began, the brand has developed a growing organic search footprint alongside its paid channels, reducing dependence on ad spend alone and improving overall marketing efficiency. Detailed, verified performance metrics will be published here once the engagement reaches its review milestone with the client's approval.
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